Weirdo in Wonderland
My team and I took on a crowd-funding project called "Weirdo in Wonderland" in South Korea. Even today, being a woman in Korea still means dealing with a lot of judgment and negativity. Every individual has the right to rock the haircut they please and share their own opinion. We set out with a question in mind: what really defines "woman-like"?
I am who I am. And if that's causing an issue in society, well, we decided to proudly embrace the label of 'weirdo'.
TYPE↓
Illustration, Product Design, Crowdfunding
ROLE↓
Art Direction, Illustration, Page Design
TOOLS↓
Photoshop, Illustrator
PERIOD↓
2019-2020
#1: The World Wearing the Corset.
#2: Taking off the Corset, and the finger pointing.
#3: ms.weirdo meeting the wise cat.
Product Showcase
Concept Planning
Inspired by Alice in Wonderland, reimagined through a feminist lens.
✅
Products
delivered
🛠️
VISUAL STORYTELLING
🇰🇷
“예쁘고, 의미있고. 나도, 너도. STAY WEIRD!”
🇺🇸
“Beautiful and meaningful. For me, for you.
STAY WEIRD!”
🛠️
Design Process
Illustration
Created characters that break away from societal expectations and represent diverse identities.
✨
Outcome
🤝
community
engaged
💬
Social buzz
💸 Successfully reached our funding goal and delivered all products to backers
🤝 Received enthusiastic support and participation from the community
💬 Sparked meaningful conversations on identity and femininity
💜 Shared widely on social media with messages like: “I’m also a proud weirdo.”
🇰🇷
“체셔캣 고양이 개기욤. 난 나로 살아가겠습니다. #난나야”
🇺🇸
“The Cheshire cat is SO cute. I choose to live as myself. #ThisIsMe”
Product Design
Designed everyday items — such as bags, keychains, and postcards — that visually communicate our message.
🎯
Goal
achieved
🇰🇷
“디자인이 예뻐서 펀딩했는데, 저 자신을 제대로 마주한 기분이네요. 그림도 너무 좋아요. 💜”
🇺🇸
“I joined because of the design, but ended up facing myself in the process. I love the artwork too. 💜”